Sonia Randev is a British‑Asian sports agent, marketing specialist, former sports journalist and addiction‑recovery advocate. She made history as the first and youngest British‑Asian woman to become sports editor of an independent UK regional newspaper, and has written for outlets including FourFourTwo, Mirror Sport and Boxing Monthly.
She is founder and CEO of Slick Sport Consultancy, having worked with brands such as Under Armour, Puma and The Protein Works, and created the British Diversity Sports List and Reform HF (Reform Health and Fitness) to boost representation across sport.
Her own recovery from severe alcohol dependency was deeply shaped by boxing,- an experience that has now inspired her community‑focused work. She is developing The Reform Project, which designs trauma-informed, non-contact-boxing-based movement programmes, with the long-term aim of rolling them out in UK women’s prisons (programmes not yet delivered inside custodial settings), talks are already underway to see how this can be safely delivered and on a long term basis to create real impact.
She also founded the No Means No campaign, championing clear consent, boundary‑setting and safer culture for women in sport and wider community spaces. A regular media contributor - including Sky News during the pandemic — she is also a Sports Agent, having worked across numerous sports, supporting Female Boxers with media and branding. On top of her sports career, a documentary, called The Scars that Saved me, on her journey through recovery from Alcohol dependency is now officially in the works and will be available for broadcast early 2027.
Sue TL Fox said, “Sonia Randev’s will be a great addition as a contributor to WBAN and the IWBHF, and I believe it will bring an invaluable layer of global expertise and advocacy to the organizations. Having as a contributor of her caliber operating directly out of the UK and European boxing scenes is an asset; her unique cross-border marketing insight, deep journalistic roots, and fierce dedication to elevating women’s boxing will undeniably enrich WBAN and the IWBHF’s missions on a global scale.”
